In 1948, when two gentlemen began a business using limited resources in their backyard to create a simple laundry soap, little did they know that someday their product would become a major household name in Indonesia and compete directly with multinational companies. Mr Johannes F Katuari and Mr Harjo Sutanto operated out of a small and sparse workshop in their home in Surabaya, East Java. Driven by the need to survive the post-war years, the two founders resolutely peddled their products from door to door, stall to stall, village to village. Their determination paid off; the laundry soap was well received by the community. The success spurred Mr Katuari and Mr Sutanto to expand their business, and more importantly, to develop more effective detergent formulations.