PT. Puspa Pharma
Puspa Pharma made its first debut in the first year the company was established. Its first product, PACEKAP, noni fructus (morinda citrifolia) extract, made a national phenomenal marketing success, being the only herbal product (in its category) to launch extensive television commercials, print and radio advertisement, and aggressive below the line activities. Within months, PACEKAP earned 70% top of mind and its success story was written in major newspapers and business periodicals nationwide.